Small-firm speed, big-firm thinking.

Actionable marketing and business strategy plans, customized to your business - backed by premium B2B intelligence tools.

Service Packages

Sightline Marketing Playbook

Sightline Marketing Playbook

Sightline Marketing Playbook

Know who to target, what to say, and who to call


Includes

  • Defined Segments.  Data-driven segmentation by geography, sized with TAM counts and mapped to geographic hotspots.
  • Target Personas.  Durable personas for each segment, built to inform messaging and targeting.
  • Messaging Framework.  Core message pillars and a single elevator pitch, tied directly to core segment personas, not written in the abstract.
  • Pipeline Development.  A targeted prospecting list to grow your pipeline - 50 real, named companies and verified contacts per segment.
  • Playbook Summary.  A one-page, board-sharable summary of the full Playbook.
  • Marketing Playbook Presentation.  A 60-minute web session with leadership to review the Playbook and answer questions.

Base Playbook: 2 segments $9,800

+Each additional segment: $2,900


Sightline Strategy Playbook

Sightline Marketing Playbook

Sightline Marketing Playbook

Know where you stand, what to build next, and where to grow


Includes

  • Market Positioning.  Materials that describe your core value proposition and define how your business differentiates from competitors.
  • Competitive Landscape Mapping.  Identify threats, substitutes, and your structural advantages.
  • Strategic Capability Enhancement.  Three leadership interviews to identify which capabilities to build or enhance in-house and which to acquire or outsource.
  • Defined Segments.  Data-driven segmentation by geography, sized with TAM counts and mapped to geographic hotspots.
  • Sales-Ready Hotlist.  A targeted prospecting list to build your pipeline - 25 real, named companies and verified contacts per segment.
  • Playbook Summary.  A one-page, board-sharable summary of the full Playbook.
  • Strategy Playbook Presentation.  A 60-minute web session with leadership to review the Playbook and answer questions.

Base Playbook: 2 segments $8,900

+Each additional segment: $1,400

Vantage Advisory

Sightline Marketing Playbook

Vantage Advisory

For challenges too complex for a fixed-scope product, I offer market entry, GTM strategy, or ongoing advisory support.  Hours, timeline, and deliverables built entirely around your goals, scoped and priced individually.

About Kestrel Sight

Located in Bellevue, Washington USA and professionally insured.


Offering consulting services inspired by the kestrel falcon - small, nimble, and quick.


Why trust Kestrel Sight? Founded by a business owner that spent decades managing multimillion dollar marketing campaigns and customer research programs at Microsoft.  I helped shape go-to-market plans and business strategy decisions for products used by millions of customers.

Terms & Conditions

1. Client Eligibility.  Consulting services are offered exclusively to businesses located within the United States.  Engagements outside this scope are not accepted.

2. Governing Agreement.  Packaged services are provided under a mutually executed Statement of Work (SOW).  The SOW defines the project scope, deliverables, timelines, fees, responsibilities, and any additional terms specific to the engagement.  Work will not begin until the SOW is fully signed by both parties.

3. Service Delivery Model.  Consulting services are performed remotely unless otherwise agreed.  Remote work includes virtual meetings, digital collaboration, and electronic delivery of work products.

4. Travel and On-Site Work.  On-site visits or in-person meetings may be arranged when necessary.  If travel is required, all associated expenses including transportation and lodging must be paid by the client.  Travel arrangements and estimated costs will be discussed and approved in advance.

5. Confidentiality.  Both parties agree to maintain the confidentiality of all non-public information shared during the engagement.  Confidentiality obligations will be further defined in the Statement of Work or a separate confidentiality agreement if required.

Not ready to schedule an appointment?

Feel free to shoot me an email at marianne.peterson@kestrelsight.com