Small-firm speed, big-firm thinking.

Know who to target, what to say, and who to call

Includes

• Defined Segments.  Data-driven segmentation by geography, sized with TAM counts and mapped to geographic hotspots.
• Target Personas.  Durable personas for each segment, built to inform messaging and targeting.
• Messaging Framework.  Core message pillars and a single elevator pitch, tied directly to core segment personas, not written in the abstract.
• Pipeline Development.  A targeted prospecting list to grow your pipeline - 50 real, named companies and verified contacts per segment.
• Playbook Summary.  A one-page, board-sharable summary of the full Playbook.
• Marketing Playbook Presentation.  A 60-minute web session with leadership to review the Playbook and answer questions.

Know where you stand, what to build next, and where to grow

Includes

• Market Research.  Research potential new client prospects, map your competitive landscape, identify threats, substitutes, and your structural advantages.
• Customer Intelligence Services. Design, execute and analyze customer surveys to deliver actionable intelligence and growth recommendations.
• Strategic Capability Enhancement.  Three leadership interviews to identify which capabilities to build or enhance in-house and which to acquire or outsource.
• Defined Segments.  Data-driven segmentation by geography, sized with TAM counts and mapped to geographic hotspots.
• Sales-Ready Hotlist.  A targeted prospecting list to build your pipeline - 25 real, named companies and verified contacts per segment.
• Playbook Summary.  A one-page, board-sharable summary of the full Playbook.
• Strategy Playbook Presentation.  A 60-minute web session with leadership to review the Playbook and answer questions.

For challenges too complex for a fixed-scope product, I offer custom research design services, GTM strategy, or ongoing advisory support.  Hours, timeline, and deliverables built entirely around your goals, scoped and priced individually.